MMA NEXT! Conference 2025

The MMA NEXT! Conference 2025 returns to Riyadh with its most forward-thinking theme yet: “Lead the Change.” This global event series explores the marketing industry’s evolving reality, where technological transformation, consumer behavior, and data-fueled decision-making define success. From AI-powered personalization to bold brand storytelling, MMA NEXT! dives into the real-world strategies brands must adopt to stay relevant, agile, and effective in today’s market.

Attendees will walk away with not only inspiration but also practical tools and regional insights to thrive in an era where the future of marketing is already here.

Key Highlights

1. AI & Emerging Tech in Marketing: Learn how machine learning, automation, and 5G are redefining the marketing playbook.

2. Creative Leadership & Brand Boldness: Discover bold storytelling frameworks and real-world brand breakthroughs.

3. Consumer Behavior Shifts: Explore the science behind evolving expectations in the mobile-first, always-connected age.

4. Actionable Regional Insights: Dive deep into Saudi and GCC-specific marketing trends and audience behaviors.

Who Should Attend?

• CMOs, Marketing Directors, and Brand Strategists

• Heads of Digital Marketing, CX, and Media

• Advertising & Creative Agency Executives

• Data & Consumer Insights Analysts

• Martech and AI Startups