Saudi Travel Market 2027 (STM 2027)

Saudi Travel Market (STM) is a business-to-business travel and tourism exhibition in Riyadh. It gives tourism boards, hospitality groups, airlines, tour operators and travel technology companies a place to meet buyers and partners from Saudi Arabia's fast-growing travel sector. The 2027 edition runs over three afternoons and evenings in April at the Riyadh International Convention & Exhibition Center.

Who it's for

STM brings together tourism authorities, government bodies, travel businesses and industry leaders from Saudi Arabia and abroad. Exhibitors use it to meet tour operators, decision makers and potential customers directly, while visitors come to discover destinations, travel products and services.

Why exhibit

The organisers pitch the show as a way into the Saudi outbound and inbound travel market.

• Understand the Saudi destination market and its growth trends
• Promote exclusive deals and new travel products
• Meet decision makers from local and international tourism authorities
• Raise brand awareness in Saudi Arabia and the wider region
• Network with entrepreneurs, delegates and investors

Opening hours

The exhibition is open from 2:00 pm to 10:00 pm on Friday 2, Saturday 3 and Sunday 4 April 2027. Visitors and media register online through the official site before attending; the badge is sent to the email address used at registration.