Antalya Tourism Fair (ATF) 2026

The International Antalya Tourism Fair (ATF) is a B2B trade fair for the global travel industry, held on Turkey's Mediterranean coast a few kilometres from Antalya Airport. It covers outbound, inbound and cross-destination business, bringing hoteliers, travel agencies, tour operators, airlines, DMCs and technology providers together for three days of pre-arranged meetings, panels and product showcases.

Who attends

The fair is aimed at tourism professionals across the whole supply chain. Entry is limited to visitors aged 18 and over, and business attire is recommended.

• Hotels and resorts
• Travel agencies and tour operators
• Airlines and transport companies
• Destination management companies and tourism boards
• Travel technology and start-up companies
• Associations and trade press

Programme

ATF runs five parallel tracks alongside the exhibition floor, plus side events such as the Tourism Cities Summit, where representatives of 15 Turkish tourism cities meet across three panels.

• B2B meeting area with hosted-buyer matchmaking
• Sector panels and seminars on revenue management, AI, sustainability and new source markets
• ATF Tech area with live demos of PMS, RMS, CRM and AI tools
• ATF Sports and Health platform for sports and medical tourism
• ATF Carbon Zero area for green certification and sustainable operations

Hosted Buyer programme

Qualified buyers can apply to the Hosted Buyer programme. Meetings are double opt-in: both buyer and exhibitor request and confirm each slot, which is then added to their schedule and can be managed or cancelled in the ATF World platform.

Key figures (2025)

The 2025 edition covered 40,000 m² of exhibition space and recorded 42,758 visitors, 1,018 exhibiting brands and participants from 109 countries. ATF has been a member of UFI, the Global Association of the Exhibition Industry, since 2019.