What is the event focus?

Strategic Software Asset Management: visibility, cost reduction, maturity, and best practices

Where and when is the event taking place?

December 4–5, 2025, at Marriott Marquis Chicago, IL, USA

Why you should not miss it?

With focused strategy sessions, curated matchmaking, and rich digital resources, the summit delivers both immediate value and long-term insight—driving operational excellence and maturity in SAM functions

Is there a dress code for the event?

Business casual—comfortable, professional conference attire.

Thursday, December 04, 2025

SAMS USA 2025

Name: SAMS USA 2025
Start: 2025-12-04T09:00:00+00:00
End: 2025-12-05T17:00:00+00:00
Location: Marriott Marquis Chicago

Join SAMS USA 2025 in Chicago: strategic software asset management, cost optimization, SAM maturity, networking & partner matchmaking.

we.CONECT

Date and Time

December 4 - December 5

Location

Marriott Marquis Chicago

2121 South Prairie Avenue Illinois 60616

View Directions

About This Event

SAMS USA 2025 is a Technology event taking place 4-5 Dec 2025 at Marriott Marquis Chicago, Chicago, United States.

SAMS USA 2025—Strategic Software Asset Management Summit—takes place December 4–5, 2025, at the Marriott Marquis in Chicago. This two-day intensive summit unites SAM practitioners to explore strategies in software asset visibility, cost reduction, and maturity improvement through expert-led sessions, partnership matchmaking, and a powerful content hub

Key Highlights

Expert-led sessions offering actionable strategies in software asset management, license optimization, and maturity development
Tailored networking with match-making and dedicated one-to-one meetings for peer collaboration and business growth.
Evening networking events, including Icebreaker and "Bits, Bites & Bubbles" dinner to foster meaningful connections.
A robust Content Hub offering video case studies, interviews, and whitepapers for extended learning and insight.

Who Should Attend?

Software Asset Management (SAM) Managers & Directors
IT Procurement and Compliance Officers
CIOs and Enterprise Technology Strategists
License Optimization and Cost Control Professionals
Licensing Solution Vendors and Consultants
SAM Maturity and Governance Specialists

Event Features

One-to-One Matchmaking & Networking — schedule targeted meetings with peers and partners.
Icebreaker & Networking Dinner — informal, high-value engagement opportunities to build lasting connections.
Comprehensive Content Hub — access to video interviews, whitepapers, and case studies mid-conference and beyond.