SAMS USA 2025

SAMS USA 2025—Strategic Software Asset Management Summit—takes place December 4–5, 2025, at the Marriott Marquis in Chicago. This two-day intensive summit unites SAM practitioners to explore strategies in software asset visibility, cost reduction, and maturity improvement through expert-led sessions, partnership matchmaking, and a powerful content hub

Key Highlights

• Expert-led sessions offering actionable strategies in software asset management, license optimization, and maturity development

• Tailored networking with match-making and dedicated one-to-one meetings for peer collaboration and business growth.

• Evening networking events, including Icebreaker and "Bits, Bites & Bubbles" dinner to foster meaningful connections.

• A robust Content Hub offering video case studies, interviews, and whitepapers for extended learning and insight.

Who Should Attend?

• Software Asset Management (SAM) Managers & Directors

• IT Procurement and Compliance Officers

• CIOs and Enterprise Technology Strategists

• License Optimization and Cost Control Professionals

• Licensing Solution Vendors and Consultants

• SAM Maturity and Governance Specialists

Event Features

• One-to-One Matchmaking & Networking — schedule targeted meetings with peers and partners.

• Icebreaker & Networking Dinner — informal, high-value engagement opportunities to build lasting connections.

• Comprehensive Content Hub — access to video interviews, whitepapers, and case studies mid-conference and beyond.