Seatrade Cruise Global 2027

Seatrade Cruise Global is the cruise industry's leading annual business-to-business event and has been held in South Florida, the heart of the cruise business, for more than four decades. Run by Informa Markets as part of the Seatrade Cruise portfolio, it gathers the whole supply chain under one roof: cruise line executives, ports and destinations, shipyards, interior and technology suppliers, and travel partners. The organizer says the 2026 edition was the largest in the event's 41-year history, and 2027 returns to the Miami Beach Convention Center over four days.

Who attends

The show is built around the people who buy for, build, supply and sell cruise ships and itineraries.

• Cruise line executives and purchasing teams
• Port authorities and destination marketing organisations
• Shipyards, naval architects and ship designers
• Interior, hotel, food and beverage suppliers
• Technology, sustainability and onboard services providers
• Travel agencies and distribution partners

Conference and expo

The first day is given over to the conference, with sessions on the state of the industry and its outlook; the expo hall opens on day two. On the show floor exhibitors present products, services and itineraries, while a matchmaking programme sets up face-to-face meetings between buyers and suppliers.

Why it matters

Because the major cruise lines are headquartered in South Florida, the show brings their leadership and procurement teams together with ports and suppliers from around the world in a single week, making it the industry's main annual moment for deal-making, partnership announcements and industry outlook discussions.