Watches and Wonders Geneva 2027

Watches and Wonders Geneva is the watch industry's flagship salon, bringing together its leading players, and is run by a foundation set up by Rolex, Richemont and Patek Philippe. The 2027 edition runs for a full week at Palexpo, opening with professional days for retailers, distributors and media before a three-day public weekend, while the In The City programme spreads across Geneva.

Professional days and public weekend

The Salon opens on Monday 5 April with days reserved for the trade, where brands present their novelties to retail partners, distributors and the press. From Friday to Sunday it opens to the public on ticketed days.

New brands for 2027

Thirteen brands join the Salon for the first time, bringing the line-up to about 75 exhibitors and a new scenography inspired by the landscapes around Geneva.

• Breitling, Gallet and Universal Genève (House of Brands)
• Damiani
• Akhor, Alain Silberstein and Berneron
• Breva Genève, Fortis and Kerbedanz
• Porsche Design, Singer Reimagined and Stollenwurm

LAB and In The City

The LAB gives innovators, start-ups and tech companies a stage to pitch their projects to the brands and industry experts. In The City runs all seven days with a Watchmaking Village, boutique activations, artisan encounters and cultural events across Geneva.