When and where is 100% Optical 2027?

In Hall N9 at ExCeL London, 1 Western Gateway, Royal Victoria Dock, London E16 1XL: Saturday 27 and Sunday 28 February 2027 from 09:15 to 17:30, and Monday 1 March 2027 from 09:15 to 16:00.

Is it free to attend?

Yes for optical and ophthalmic professionals and related students. Commercial delegates can attend for a fee, and paid registrations carry a £4 admin fee per transaction.

Yes. The event is CPD accredited, and delegates correctly scanned into sessions receive a CPD certificate up to two weeks after the event.

Does my pass cover 100% Ophthalmology?

Yes. The same pass gives entry to both 100% Optical and the co-located 100% Ophthalmology.

ExCeL London has parking for 2,000 cars; use postcode E16 1FR and pre-book to guarantee a space.

Healthcare · Trade Show

100% Optical 2027

Name: 100% Optical 2027
Start: 2027-02-27T09:15:00+00:00
End: 2027-03-01T16:00:00+00:00
Location: ExCeL London

The UK's largest optical event, where eyewear meets eyecare: exhibition, catwalk shows and CPD for optical professionals.

27 February – 1 March 2027 · Sat 9:15am – Mon 4pm GMT+1
ExCeL London · London, United Kingdom
Registration open · on www.100percentoptical.com

About this event

100% Optical is the UK's leading annual event for optical professionals, run by CloserStill Media in partnership with the Association of Optometrists (AOP). Over three days at ExCeL London it brings together eyewear, contact lenses, equipment and business solutions with a CPD programme curated by the AOP, alongside the co-located 100% Ophthalmology.

Who attends

The show is free for optical and ophthalmic professionals working in optician practices, eyewear stores, private healthcare, the NHS or academia, and for students in related fields. The organizer cites 11,000+ delegates.

What's on

Content for 2027 is still being announced, but the event's regular features include:

Exhibition of 250+ eyewear, equipment and contact lens suppliers with 5,000+ brands
CPD-accredited seminars curated by the AOP (120+ hours)
100% Catwalk runway shows, three times a day
100% Studio for independent eyewear designers
Future Practice small-group sessions
Dispensing Workshop and Optical Academy
Love Eyewear Awards