When and where is ABF Franchising Expo 2027?

From 30 June to 3 July 2027 at Expo Center Norte, Rua José Bernardo Pinto 333, Vila Guilherme, São Paulo.

How do I get a ticket?

Ticket sales for 2027 have not opened yet. Tickets bought online or at the box office are valid for all four days; exhibitors also send complimentary invitations that must be validated online in advance.

Are the talks included?

Yes. Visitors can attend the Arena do Conhecimento talks free of charge, on a first-come basis subject to auditorium capacity.

Are there age or dress rules?

Under-18s must be accompanied by a parent or guardian, and as a business event shorts, tank tops and flip-flops are not allowed.

Expo Center Norte has about 4,000 parking spaces, accessed from Rua Otto Baumgart (Gate 10) and Rua Miguel Mentem (Gate 16).

ABF Franchising Expo 2027

Name: ABF Franchising Expo 2027
Start: 2027-06-30T09:00:00+00:00
End: 2027-07-03T18:00:00+00:00
Location: Expo Center Norte

About this event

ABF Franchising Expo is the trade fair of the Brazilian Franchising Association (ABF), organised with Informa Markets, and is billed as the largest franchising event in the world. Over four days at Expo Center Norte in São Paulo, hundreds of franchise brands from many market segments present their business models, explain how they operate and talk directly to prospective franchisees and investors.

Who attends

The fair is the meeting point for franchisees, investors and entrepreneurs looking for an established business model, as well as franchisors and suppliers to the franchising sector. Visitors travel from across Brazil and abroad.

Why visit

The format is built around comparing opportunities side by side before making an investment decision.

Compare different franchise models in one place
Talk directly to executives of major franchise networks
Find options with accessible investment levels for new franchisees
Get answers on management, support and return on investment
Follow trends and insights from sector specialists

Content programme

ABF and partners run a programme of talks alongside the exhibition. Visitors can attend the Arena do Conhecimento sessions on franchising topics free of charge, subject to auditorium capacity.

visitors in 2026: 45,000
exhibiting brands in 2026: 294
exhibition area in 2026: 34,000 m²
hours of content in 2026: 37

ABF Franchising Expo 2027 is a Business & Management event taking place 30 Jun - 3 Jul 2027 at Expo Center Norte, São Paulo, Brazil.