Adobe MAX 2026

Adobe MAX is Adobe's annual creativity conference, three days of keynotes, hands-on labs and sessions on the tools and trends shaping creative work, from generative AI to branding, video and illustration. The 2026 edition moves to Miami Beach, with preconference courses on November 8–9 and a free online programme running alongside the in-person event.

Session tracks

More than 200 sessions are spread across seven tracks and aimed at all skill levels, from beginners to advanced professionals.

• Accelerating Creativity with AI
• Branding
• Creative Leadership and Innovation
• Creator Economy
• Design, Imaging, and Illustration
• Photography
• Video, Audio, and Motion

Who attends

MAX is built for designers, illustrators, photographers, content creators, video professionals, creative leaders and anyone working with generative AI. In-person attendees must be 18 or older.

Keynotes, Sneaks and Creative Park

Keynotes run on Tuesday and Wednesday, November 10–11, and the MAX Sneaks preview of experimental Adobe technology is hosted this year by actor and author Terry Crews. The Creative Park is the hub of the conference, with sponsor showcases and attendee hangouts, and the MAX Bash closes out the event. Diamond sponsors include AMD, CDW, Cognizant Moment, Deloitte Digital, Google Cloud, Logitech, NVIDIA, Omnicom and Snapdragon.

Preconference and online

Full-day preconference labs and bundles such as Russell Brown@MAX and Creative Cloud@MAX take place on November 8–9. The online MAX experience is free and unlimited, with live and on-demand keynotes, Sneaks and 50+ featured sessions on November 10 and 11.

Tickets & passes

• Online pass — Free: Keynotes, Sneaks and on-demand sessions, November 10–11
• Full Conference Pass (Regular) — USD 1,995: From September 16; early-bird $1,595 and advanced $1,795 have closed
• Full Conference Pass — Government / Nonprofit / Education — USD 1,295
• Full Conference Pass — Student — USD 399
• Group pass (3+) — USD 1,695: Per pass, from September 16
• Creative Park-only pass — USD 499: 3 days; Bash add-on $200
• Russell Brown@MAX bundle — USD 2,195: Sunday–Thursday
• Creative Cloud@MAX bundle — USD 1,995: Sunday–Thursday
• Monday preconference full-day lab — USD 650: Add-on