When and where is the 2027 summit?

8-10 January 2027 in Dubai, across Jumeirah Emirates Towers, DIFC and the Museum of the Future.

Yes, a valid ticket is required. Tickets are sold on the official website's 2027 tickets page.

Is there a dress code or age limit?

Smart casual or business casual is recommended, and the minimum age is 8; younger children must be accompanied by a parent or guardian.

1 Billion Followers Summit 2027

Name: 1 Billion Followers Summit 2027
Start: 2027-01-08T09:00:00+00:00
End: 2027-01-10T18:00:00+00:00
Location: Jumeirah Emirates Towers

About this event

The 1 Billion Followers Summit (1BFS), organized by the UAE Government Media Office under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, describes itself as the world's largest summit dedicated to the creator economy. Its fifth edition runs from 8 to 10 January 2027 across Jumeirah Emirates Towers, the Dubai International Financial Centre (DIFC) and the Museum of the Future.

Who attends

The summit connects content creators with the businesses that work with them. The organizer names creators, brands, agencies, platforms, investors, startups, entrepreneurs, media professionals and policymakers among its audience.

Content creators and influencers
Brands and marketing agencies
Social and video platforms
Investors, startups and media professionals
Government and policymakers

What's covered

The programme focuses on the business of content: artificial intelligence and analytics, monetisation, creator-led marketing and brand partnerships. Digital partners listed for the edition include TikTok, YouTube, Instagram, LinkedIn, Meta, X and Snapchat.

Flagship initiatives

The 2027 edition carries the 1B AI Film Award, with a USD 1,000,000 grand prize run with BytePlus Seedance (submissions close on 20 November 2026), the Creators Market pavilion for startups and SMEs, and Creators Ventures.