
Lifestyle & Tourism · Trade Show
ATRAX 2027
Trade fair for attractions, recreation, smart city and pool technologies, linking suppliers with municipalities and investors.
28–30 January 2027 · Thu 10am – Sat 6pm GMT+3
Istanbul Expo Center · Istanbul, Turkey
Registration open · on en.atraxexpo.com
About this event
ATRAX, the International Attractions, Recreation, Urban Design and Technologies Exhibition, reaches its 14th edition in 2027. Organised by Tureks in Istanbul, it brings together products, technologies and services for cities, leisure facilities and public spaces, and matches them with municipalities, public bodies and private investors. The 2027 edition runs under the theme "Urban Wellness" and is listed as an international prestige fair supported by Türkiye's Ministry of Trade.
Four thematic areas
The fair is organised into halls that cover complementary parts of the leisure and urban-services economy.
- Attractions and recreation: theme parks, playgrounds, sports and active-living equipment
- SMART KENT: smart city services, mobility, urban technology, vending and self-service systems (formerly the VENDIST fair)
- AQUALAND: pools, spa and wellness, water attractions, landscaping, gardens and outdoor living
- EVENT ARENA: stage, sound, light, display and live-experience technologies
Project-Solution B2B-B2G Platform
At the centre of the show, planned projects from municipalities, public institutions and private investors are matched with companies that can supply products, design and delivery, through pre-scheduled meetings, project presentations and sector get-togethers.
Urban Wellness Talks
Over three days, conferences, panels, project presentations and live demonstrations on four stages bring together the public sector, industry and academia to discuss the future of cities, facilities and living spaces.
Who visits
Investors, architects, municipalities and public institutions, facility operators, project developers and contractors. The organiser says ATRAX draws professional visitors from more than 80 countries, positioning Istanbul as a bridge to Europe, Africa, the Middle East and Central Asia.
Tickets & passes
- Visitor pass — Free: Free QR-coded badge via online registration or on-site desks
- exhibitors in 2026
- 400+
- professional visitors in 2026
- 17,922
- exhibition area in 2026
- 55,000 m²
- visitor countries each year
- 80+
ATRAX 2027 is a Lifestyle & Tourism event taking place 28-30 Jan 2027 at Istanbul Expo Center, Istanbul, Turkey.
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- Tureks Uluslararası Fuarcılık A.Ş.
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Agenda
Urban Wellness Talks
Conferences, panels, project presentations and live demonstrations across four stages over the three days.
Project-Solution B2B-B2G Platform
Pre-scheduled matchmaking between public and private project owners and solution providers.
Location
Istanbul Expo Center
Yeşilköy Mah. Atatürk Cad. No:5/2, Bakırköy 34149, Istanbul, Turkey
Frequently asked questions
Official event links
Listed in
About this listing
Details are collected from the organizer’s official site, en.atraxexpo.com.
Guides
28–30 January 2027
ATRAX 2027












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