IBTM World 2026

IBTM World is the global meeting place of the business events industry, run by RX. For three days in Barcelona, event and experience professionals meet 2,500+ destinations, hotels, venues, event tech providers and suppliers from more than 150 countries, and learn from a future-focused conference programme.

Buyer programmes

Qualified planners can book a personalised diary of pre-scheduled supplier meetings. Eligible Hosted Buyers receive complimentary flights and accommodation, and senior event professionals can join the Exceptional Experiences workshop, the Association Leaders Forum and the Forum for Advocacy.

What's on

The show floor is complemented by content and networking spaces.

• 150+ speakers across eight conference tracks
• Exceptional Experiences for in-house event leaders and brand marketers
• Association Leaders Forum
• Ignite area for startups
• Event Tech & Services
• The Lounge and ReFuel networking spaces

Who attends

Corporate and association event planners, agencies, destination management companies, convention bureaus, hotels, venues and event technology firms. The organiser puts the audience at 12,000+ meetings and events professionals.

Tickets & passes

• Visitor — EUR 100: From EUR 100 + VAT; show entrance all three days, keynotes and conference sessions
• Connect Pass: For qualified event professionals; choose your supplier meetings, lounge access, lunch (subject to vetting)
• Connect Plus Pass (Hosted Buyer): Precision-matched meetings with hosted travel and 4/5-star accommodation (strict qualification criteria)
• Student/Lecturer pass — Free: Complimentary for students and educators