Australian Tourism Exchange 2027 (ATE27)

The Australian Tourism Exchange (ATE) is Tourism Australia's largest annual trade event and the Southern Hemisphere's biggest international tourism business meeting. ATE27, the 47th edition, returns to Sydney for the first time in five years and is delivered with host state partner Destination NSW at the International Convention Centre Sydney. Australian tourism businesses meet global distribution partners in pre-scheduled one-on-one appointments to build the product range sold to international travellers.

How ATE works

The core of the week is a programme of scheduled business appointments on the tradeshow floor, supported by industry networking events and pre- and post-event familiarisation trips that let international buyers experience Australian tourism first-hand.

• One-on-one appointments between sellers and buyers
• Industry networking events
• Pre- and post-event familiarisations for buyers

Who takes part

Sellers are Australian tourism businesses such as tour operators, accommodation, attractions and state tourism organisations. Buyers are international travel distributors, wholesalers and agents selected by Tourism Australia. Participation is by application for both sellers and buyers rather than open ticket sales.

ATE26 in numbers

The 2026 edition in Adelaide brought together 1,400 Australian sellers from 674 organisations and 730 buyers from 668 organisations in 32 countries, who held 56,000 appointments on the tradeshow floor.