When and where is Beauty Fair 2027?

From 4 to 7 September 2027 at Expo Center Norte, São Paulo, Brazil.

Beauty professionals and businesses: salon and clinic owners, aestheticians, hairdressers, distributors, retailers and brands.

How do I get my credential?

Credentialing opens on the official Beauty Fair website; at the time of writing it was announced as coming soon.

Healthcare · Trade Show

Beauty Fair 2027

Name: Beauty Fair 2027
Start: 2027-09-04T09:00:00+00:00
End: 2027-09-07T18:00:00+00:00
Location: Expo Center Norte

The Americas' largest professional beauty fair, for salon owners, aestheticians, distributors and beauty retailers.

4–7 September 2027 · Sat – Tue
Expo Center Norte · São Paulo, Brazil
Registration open · on www.beautyfair.com.br

About this event

Beauty Fair is the largest professional beauty event in the Americas, held each September in São Paulo. Over four days it brings more than 2,000 brands together with salon professionals, aesthetic clinics, distributors and retailers, combining a large exhibition with technical congresses and courses.

Sectors

The exhibition is organised into sectors covering the whole professional beauty business, from salon and clinic products to perfumery, retail and packaging.

Professional (salon) products
Aesthetics
Business
Perfumes
Retail
International pavilion
Packaging

Congresses and education

The 2027 programme lists a Hair Congress, the 21st Advanced Aesthetics Congress and an Eyebrow Design Congress, alongside the fair's courses for beauty professionals.

Scale

The organizer reports more than 2,000 brands and more than 500 exhibitors, around 200,000 visitors and an estimated R$800 million in business generated over the four days.

brands on show: 2,000+
exhibitors: 500+
visitors (approx.): 200,000
business volume (approx.): R$800m

Beauty Fair 2027 is a Healthcare event taking place 4-7 Sep 2027 at Expo Center Norte, São Paulo, Brazil.