What is the event focus?

The show covers beauty, hair, fragrance, skincare, salon wellness, and supply-chain innovation.

Where and when is the event taking place?

27–29 October 2025, at Dubai World Trade Centre, Dubai, UAE

Why you should not miss it?

It's where product launches, trend insights, premium deals, and expert-led knowledge sessions come together—across every vertical from sustainable beauty to high-end fragrance. It's a business catalyst for anyone in the beauty ecosystem.

Is there a dress code for the event?

Business casual or smart professional attire.

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Monday, October 27, 2025

Beautyworld Middle East 2025

Name: Beautyworld Middle East 2025
Start: 2025-10-27T09:00:00+00:00
End: 2025-10-29T17:00:00+00:00
Location: World Trade Centre

Join 2,000+ exhibitors and 70,000+ industry professionals at Beautyworld Middle East—MENA’s largest trade platform for beauty and wellness.

Messe Frankfurt Middle East

Date and Time

October 27 - October 29

Location

World Trade Centre

Sheikh Zayed Road Dubai

View Directions

About This Event

Beautyworld Middle East 2025 is a Lifestyle & Tourism event taking place 27-29 Oct 2025 at World Trade Centre, Dubai, United Arab Emirates.

Beautyworld Middle East 2025 is the largest UV beauty trade show in the region, bringing together over 2,000 exhibitors from around the world and more than 70,000 trade visitors. The event covers the full beauty spectrum—cosmetics, skincare, hair, fragrance, salon supplies, and wellness. It also features compelling showcases, industry awards, and live demonstrations.

Key Highlights

2,000+ exhibitors and 70,000+ visitors from 138 countries.
Exclusive showcases: beautyLIVE, Next in Beauty Conference, Nail It!, Front Row, Signature Scent, Beautyworld Awards.
Specialized zones: Hair & Nails, Clean & Conscious, Beauty Tech, Quintessence, Fragrance Supply Chain.
Free-to-attend knowledge series, match-making, and premium buyer lounge

Who Should Attend?

Beauty product manufacturers & retailers
Salon, spa, hotel equipment buyers
Distributors & wholesalers
Beauty professionals & cosmetologists
R&D experts & wellness consultants
Government/regulatory bodies and media

Main Features

Next in Beauty Conference – Explore future trends with global beauty leaders.
beautyLIVE Studio & Nail It! Competition – Live tutorials, hair demos & nail artistry
Beautyworld Awards & Signature Scent – Awards across 17 categories & curated niche fragrance display