Brand Licensing Europe 2026

Brand Licensing Europe (BLE) is the only pan-European event dedicated to licensing and brand extension. Over three days at ExCeL London, brand owners and entertainment studios meet retailers, licensees and manufacturers to discover properties available for licence, sign deals, network and spot trends. It is part of Informa's Global Licensing Group.

Who attends

BLE gathers the whole licensing ecosystem in one place.

• Brand owners and licensors, from entertainment to food and drink brands
• Licensees and manufacturers
• Retailers, with a dedicated retail mentoring programme
• Agents and service providers such as legal, creative and financial firms

Conference highlights

The License Global Theatre hosts keynotes and content sessions included with every pass.

• How Warner Bros. Discovery keeps Harry Potter spellbinding after 25 years
• Carrefour, Jazwares and Sun City on partnership in European retail
• How licensing keeps Diageo's iconic brands distinctive
• The 'Bluey' effect with BBC Studios
• Building Minecraft location-based experiences with XBOX and Merlin

Meetings and networking

The online Event Planner lets attendees build a personal agenda, search the attendee list and send meeting requests to exhibitors. A Networking Hub hosts facilitated networking, and studios run invitation-only showcases.

Key figures

The organiser cites 11,500+ total attendees, 300+ exhibiting companies, 76% decision makers, 70+ countries, 30+ conference sessions and 50+ specialist speakers.

Tickets & passes

• Standard Pass — Free: Free when registered before 5 October 2026, then £30; show floor, Event Planner, 20 meeting requests, License Global Theatre
• Explorer Pass — GBP 295: Excl. tax; Standard benefits plus Licensing Unlocked training and 50 meeting credits
• Service Provider+ Pass — GBP 395: Excl. tax; for legal, creative, anti-counterfeiting and financial service providers to book exhibitor meetings
• Networking+ Pass — GBP 1,295: Excl. tax; 100 exhibitor meeting credits and 25 visitor meeting credits