When and where is the Independent Hotel Show 2026?

5 and 6 October 2026 at Olympia London, Hammersmith Road, London W14 8UX. Opening hours are 10:00 to 17:00 on both days.

How much are tickets?

Complimentary tickets are available for eligible hoteliers and interior designers; all registrations are subject to approval. Suppliers who are not exhibiting can attend with a supplier ticket at £199 + VAT.

Can students or children attend?

No. It is a trade-only event for hospitality professionals, so students are not admitted and no one under 18 can enter (with exceptions for parents with young babies; contact the team).

Do I need to register for each day?

No. The visitor pass gives access to both days. Seminar sessions are booked separately after completing online registration.

Independent Hotel Show London 2026

Name: Independent Hotel Show London 2026
Start: 2026-10-05T10:00:00+00:00
End: 2026-10-06T17:00:00+00:00
Location: Olympia London

About this event

The Independent Hotel Show is the business event for the luxury and boutique hotel community, run by Montgomery Group at Olympia London in partnership with James Hallam Insurance Brokers. Over two days, hotel owners, operators and interior designers meet handpicked suppliers, hear from industry speakers and connect with peers. The 2026 theme is "Shaping Tomorrow: Where Innovation Meets Independent Spirit".

Seminar programme

More than 35 seminar sessions run across three stages, covering hotel design, operations, technology and the business of running an independent hotel. Visitors book sessions after registering.

Hotel Business Stage, designed by Merav Bustan Design with eviivo
Innovation Stage, designed by Obradov Studio with Agilysys, Airwave and aphy
Social Business Space, designed by Design Command with Zennio

Exhibition

More than 200 exhibiting brands show products and services for independent hotels, from guest amenities, furniture, textiles and art to property management systems, AI tools, security and energy solutions. Exhibitors in 2026 include Agilysys, BRITA, Access Hospitality, BWH Hotels GB, Bunzl Rafferty Guest Amenities and the AA and VisitEngland Assessment Services.

Who attends

The show is trade only and aimed at senior decision-makers: owners, general managers and operators of luxury, boutique and independent hotels, plus interior designers. The organizer counts more than 3,000 buyers over the two days, 200+ exhibiting brands and 100+ speakers. The Independent Hotel Show Awards, including Independent Hotel of the Year and Hotel Rising Star, are presented after show hours.

Tickets & passes

Hotelier / interior designer pass — Free: Complimentary for eligible hoteliers and interior designers; subject to approval
Supplier ticket — GBP 199: Plus VAT; for non-exhibiting suppliers

Independent Hotel Show London 2026 was a Lifestyle & Tourism event that took place 5-6 Oct 2026 at Olympia London, London, United Kingdom.

Event recap

The Independent Hotel Show London 2026 took place on 5 and 6 October at Olympia London, bringing suppliers together with owners and operators of independent hotels. At the Independent Hotel Show Awards, where the hotel of the year title was split by size, The Grand, York was named Independent Hotel of the Year (over 50 rooms) and Cromlix won the under-50-rooms title. Hotel Design of the Year went to Charlotte Smiley and Kim Hanks for The Old Bell Hotel, Grantley Hall's Isaac Arikawe was named Hotel Rising Star, and AA Media managing director Simon Numphud received the award for Outstanding Contribution to the Industry. The 2027 show is set for 5–6 October at Olympia London.