K-Beauty Expo Korea 2026

K-Beauty Expo Korea is the beauty and cosmetics exhibition held at KINTEX in Goyang, just outside Seoul. It presents Korean beauty brands, contract manufacturers and ingredient and packaging suppliers to KOTRA-invited overseas buyers and domestic trade visitors, with business matching at the core of the programme.

What's on show

The exhibit profile covers the full beauty value chain, from finished products to manufacturing and the platforms that sell them.

• Skincare, makeup and nail
• Aesthetics and professional skincare
• Ingredients and packaging
• OEM/ODM contract manufacturing
• Men's beauty, hair and body care
• Inner beauty and medical
• Smart beauty devices and AI diagnostics
• Vegan beauty
• E-commerce platforms and marketing services

Business programme

KOTRA invites overseas buyers for one-to-one biz-matching with exhibitors, alongside a buyer programme, a conference and themed areas such as the Beauty Wellness Zone and MD's Pick.

Key figures

The organizer describes the expo as the largest global beauty exhibition in South Korea, citing 510 exhibitors, 10,000 buyers and 40,000 visitors on its homepage.