Meetings Africa 2027

Meetings Africa is the definitive market access platform for Africa's business events industry. Owned by South African Tourism and held at the Sandton Convention Centre, the show marked its 20th anniversary in 2026 and connects vetted international and local buyers, African associations and corporate planners with the continent's meetings, incentives, conferences and exhibitions suppliers.

Format

The 2027 edition opens with BONDay (Business Opportunity Networking Day), a day of educational sessions run with global, continental and national industry associations, followed by a two-day trade show with pre-scheduled buyer meetings.

• BONDay educational sessions on 22 February
• ICCA Meetings Africa Association Day (by invitation)
• Two-day trade show on 23 and 24 February
• Online diary and matchmaking for buyer meetings
• Sustainability Village and BOMA Talks

Who exhibits

The trade floor hosts more than 20 African countries and over 400 curated business events products, including destination marketing companies, tour operators, professional conference organisers, stand builders and technology partners.

• Destination marketing companies
• Tour operators
• Professional conference organisers
• Venues and hotels
• Stand builders and technology partners

Hosted buyers

Buyers go through a vetting process so that those selected are credible, senior decision-makers able to place business in Africa. Depending on hosting category, flights, accommodation and tours are provided, plus a buyer lounge and networking events.