MIDO Eyewear Show 2027

MIDO is the international eyewear show held every February at Fiera Milano in Rho, and the only trade fair that represents the whole optical and eyewear supply chain. For more than 50 years opticians, distributors, brands and manufacturers have met here to discover new collections, source lenses and equipment and do business. The 2027 edition debuts Eyewearland Milano, the show's new identity.

Exhibiting halls

Seven pavilions and eight exhibition areas cover everything from lenses to machinery and from frames to cases, materials, components and shop furniture.

• Fashion District
• Lenses
• Design
• Academy
• FAiR EAST
• Tech
• Start Up

Who attends

MIDO addresses professional operators of the optics and eyewear sector: opticians and optical retailers, buyers, distributors, manufacturers and designers. The organizer cites over 1,200 exhibitors from 50 countries and visitors from 160 nations.

Awards

The show hosts industry awards including the Best Store Award for optical retail, the CSE Award and CSE Corporate Award for sustainability, and the Sergio Cereda Design Award.