When and where is Pitti Bimbo 104?

On 20 and 21 January 2027 at the Fortezza da Basso, Florence, from 9:00 to 18:00.

Does it cost anything to attend?

Admission is free for visitors who complete the registration process.

Trade visitors who are registered and confirmed by the Pitti Immagine Visitor Office.

Pitti Bimbo 104

Name: Pitti Bimbo 104
Start: 2027-01-20T09:00:00+00:00
End: 2027-01-21T18:00:00+00:00
Location: Fortezza da Basso

About this event

Pitti Immagine Bimbo is the Florence trade fair for childrenswear and kids' lifestyle, where brands present their new collections to international buyers and press. The 104th edition, in January 2027 at the Fortezza da Basso, runs under the theme 'WONDER WILD!' and continues the fair's focus on contemporary design and fresh styles for children.

Who attends

Pitti Bimbo is reserved for visitors who have completed the Pitti Immagine registration process and received confirmation from the visitor office: retailers, department store and online buyers, agents, distributors and fashion press.

What's on show

Exhibitors present childrenswear and kids' lifestyle collections for the coming season. After the 103rd edition, the organizer described the fair as betting on contemporary design, fresh styles and a cheerful lifestyle tailored to children.

Visiting

Admission is free for accredited visitors. Tickets are issued through MyPitti or the PittiSmart app and must be shown on a mobile device at the entrance.