When and where is Fragranze 25?

Friday 10 to Sunday 12 September 2027, 10:00 am to 6:00 pm each day, at the Stazione Leopolda, Viale Fratelli Rosselli 5, Florence.

Is there an entry fee?

No. Admission to Pitti Fragranze is free for registered trade visitors.

Can the public attend?

No. The fair is reserved for professionals working in the sector.

Pitti Fragranze 25

Name: Pitti Fragranze 25
Start: 2027-09-10T10:00:00+00:00
End: 2027-09-12T18:00:00+00:00
Location: Stazione Leopolda

About this event

Fragranze is Pitti Immagine's trade fair dedicated to artistic and niche perfumery, held every September at the Stazione Leopolda in Florence. The 25th edition brings independent fragrance houses, perfumers and niche brands together with the specialist perfumeries, concept stores and distributors who buy them, for three days of trade meetings and new launches.

Who can attend

Fragranze is for trade visitors only. To enter you must work in the sector, register your company and show your ticket with a valid ID; the general public and end customers are not admitted, and children under 12 are not allowed in.

How to visit

Admission is free. Digital tickets are strongly recommended and are issued through the PittiSmart app or a MyPitti account. The 2026 edition, number 24, reported a record number of visitors.