PRIVEL 2026 - My Private Label Madrid

PRIVEL is IFEMA MADRID's trade fair dedicated to private label, the store brands that already account for more than half of grocery sales in Spain. Organised with Alimarket as strategic partner, the second edition connects manufacturers with national and international retailers and puts a focus on expansion into Latin America and other markets.

Exhibition areas

Three areas organise the offer of private label manufacturers.

• Food
• Non food
• PetCare

Buyers programme

An international buyers programme brings around 50 distribution groups from Europe, America and Asia, with buyers from more than 30 countries meeting exhibitors in a business-focused format.

Second edition

Around 220 companies were confirmed for 2026, including more than 210 private label food manufacturers, and over 4,600 square metres were sold in the first sales phase, according to IFEMA. The fair is held in Halls 12 and 14 of IFEMA MADRID.