Professional Beauty London 2026

Professional Beauty London is the UK's long-running trade show for the beauty, spa and wellness industry, billed as Europe's largest autumn industry event. For 2026 it moves to 4–5 October at ExCeL London and is co-located with Salon International, bringing hair, beauty and spa professionals together under the theme 'At The Heart Of The Community'. Leading brands launch products, aesthetic technologies and treatment techniques, and visitors can source suppliers and trade-only offers face to face.

Who attends

A trade-only event for salon and spa owners and managers, therapists and estheticians, nail technicians and make-up artists, plus beauty students and people starting a career in the industry. The organizer says the show attracts spa and hotel groups, distributors and brand owners from across Europe as well as thousands of salon owners and freelancers.

Live stages and competitions

All stage sessions are free to attend, covering demonstrations, trend forecasting, techniques and business insights.

• Professional Beauty Stage
• Skin & Longevity Stage
• Business Stage
• Nailympia and the National Massage Championship
• CIDESCO Workshops
• Hosted Buyers Club

Paid conferences

Alongside the free exhibition, delegates can book the World Spa and Wellness Convention, the International Manufacturers & Distributors Forum (IMF London) for brand owners, distributors and manufacturers, and the CIDESCO Workshops.

Key figures

With Salon International co-located, the organizer expects the combined event to draw more than 45,000 attendees, including over 6,000 international visitors.

Tickets & passes

• Visitor badge — Free: Trade-only; both days and all live stages