Who can attend the SEMA Show?

Professionals whose company is active in the automotive aftermarket; you must be the owner or an employee and provide employment verification. Children under 16 are not admitted.

What are the show hours?

Tuesday to Thursday (November 3–5) 9:00 am–5:00 pm, and Friday November 6 9:00 am–4:00 pm.

How much does trade registration cost?

$50 from May 4–June 26, $75 from June 27–September 25, and $100 from September 26 through the show, including onsite. Non-exhibiting companies pay a flat $399.

Where do I collect my badge?

At West Hall or South Hall East of the Las Vegas Convention Center, with a government-issued photo ID matching the badge name.

Can the public attend?

Only on Friday November 6, with a "SEMA Show Friday – Open to the Public" ticket bought through semafest.com.

SEMA Show 2026

Name: SEMA Show 2026
Start: 2026-11-03T09:00:00+00:00
End: 2026-11-06T16:00:00+00:00
Location: Las Vegas Convention Center

About this event

The SEMA Show is the specialty automotive aftermarket's business-to-business trade event, run each year by SEMA at the Las Vegas Convention Center. Manufacturers launch and display thousands of product innovations for the buyers, installers and builders who sell and fit them, and the show doubles as a place to learn, network and do deals across the industry.

Who attends

Attendance is limited to people working in the automotive aftermarket, verified through their company. SEMA membership is not required. The organizer cites 153,000+ industry professionals and 2,300+ exhibiting companies.

Distributors and retailers
Service and installation professionals
Vehicle builders and restorers
Fleet operators
Automotive media

Education

Alongside the show floor, SEMA runs a programme of 90+ free professional education sessions led by industry experts, covering business skills, trends and technical topics for aftermarket companies.

Public Friday and SEMA Fest

The show is trade-only Tuesday to Thursday (November 3–5). On Friday November 6 enthusiasts can buy a "SEMA Show Friday – Open to the Public" ticket through semafest.com, and SEMA Fest runs as a separate consumer festival. Future dates are already set: November 2–5, 2027 and October 31–November 3, 2028.

Tickets & passes

Trade attendee registration — USD 100: Current rate from September 26 through November 6 and onsite (earlier rates were $50 and $75)
Non-Exhibiting Company (NEC) — USD 399: Flat rate for suppliers not exhibiting
SEMA Show Friday – Open to the Public: Friday November 6 only; sold through semafest.com

SEMA Show 2026 was an Industry & Manufacturing event that took place 3-6 Nov 2026 at Las Vegas Convention Center, Las Vegas, United States.