When is Spring Fair 2027?

Sunday 7 to Wednesday 10 February 2027: 9:00–18:00 from Sunday to Tuesday and 9:00–16:00 on Wednesday.

Where is Spring Fair held?

At the NEC Birmingham, North Ave, Marston Green, Birmingham B40 1NT, next to Birmingham International station and with direct access from the M42.

How much are tickets?

Tickets are free for retail buyers and industry professionals; registration is open on the official site.

Retail buyers from independents, department stores, garden centres, gift shops, online and lifestyle stores, plus brands and suppliers building wholesale business.

Are the talks included?

Yes. All sessions on the five content stages are free with your ticket.

Spring Fair 2027

Name: Spring Fair 2027
Start: 2027-02-07T09:00:00+00:00
End: 2027-02-10T16:00:00+00:00
Location: NEC Birmingham

About this event

Spring Fair is the UK's leading retail trade show, held every February at the NEC Birmingham. Retail buyers come to source home, gift, garden and fashion ranges from more than 1,500 wholesale brands and suppliers, and to hear from retail leaders across five live content stages. The 2027 edition runs over four days under the theme 'Love Letter to Retail'.

Who attends

Retail buyers and decision-makers of every kind: independents, department stores, garden centres, gift shops, online retailers and lifestyle stores, together with brands and suppliers looking to grow their wholesale business.

What you can source

The show floor covers every major retail sector, organised into product areas and pavilions.

Home, decorative interiors and occasional furniture
Gift, including best-sellers and personalised gifts
Garden
Fashion and accessories
Licensing
Everyday, for volume and value-focused retailers

Content stages

Five stages run across all four days with trend forecasts, keynote talks from retail leaders and practical masterclasses, all free with a ticket. The organizer cites more than 130 retail leaders on stage. Buyers can also use The Buyers Clubhouse on site.