The 2027 CEW Beauty Awards Product Demonstration Event

The CEW Beauty Awards Product Demonstration Event is the hands-on stage of the CEW UK Beauty Awards. Every brand entered in the 2027 awards staffs a stand to demonstrate its products, and beauty industry executives, retailers and media test the entries and vote for their favourites. The organiser describes it as one of the most anticipated dates in the UK beauty industry calendar.

What happens on the evening

The event runs for three hours at the Business Design Centre in Islington.

• Visit brand experts at their stands and discover the 2027 entries
• Test products and vote for your favourites
• Visit sponsor stands demonstrating services and innovations
• Network with other beauty industry executives
• Take home a product testing bag

For entrants

Attendance is compulsory for every product or brand entered in the CEW Beauty Awards. In the 2026 edition, brands had to provide one demonstrator per entry for the full event, with set-up earlier the same afternoon.

About CEW UK

CEW UK is a membership organisation for the beauty industry. Besides the independent CEW Beauty Awards, it runs the Achiever Awards, a two-way mentoring programme and industry events such as business breakfasts and insight sessions throughout the year.