THIS IS MARKETING 2026

THIS IS MARKETING is one of the largest online marketing events in the German-speaking market. The 7th edition runs as a conference and expo over two days at Messe Frankfurt, using the Festhalle, the Forum and, for the first time, the Congress Center. Marketers, entrepreneurs and newcomers hear practical strategies from founders and marketing leaders, attend interactive masterclasses and meet exhibitors across two expo levels. Sessions are held in German.

Stages and formats

The programme is spread across several stages, from headline keynotes to hands-on masterclasses.

• Mainstage in the Festhalle
• Congress Stage (new for 2026)
• E-Com Stage
• AI / Tech Stage
• Three masterclass side stages
• Expo on two levels with marketing tools and service providers

Topics

Content focuses on practical growth levers for companies and personal brands.

• Positioning and scaling a business
• Conversion rate and website optimisation, funnel marketing
• Employer branding and recruiting
• Webinar marketing
• Marketing on Google, YouTube, TikTok, Facebook, Instagram and LinkedIn
• E-commerce case studies
• Sales copy and content marketing
• Automated email marketing

Growth and audience

Attendance has grown from 1,800 in 2022 to 2,500 in 2023, more than 5,000 in 2024 and more than 6,000 in 2025. For 2026 the organiser expects over 8,000 attendees, more than 100 speakers and more than 150 exhibitors.

Tickets & passes

• Entrance Pass — EUR 99: Early bird; entry on both days, live talks, expo floor
• Premium — EUR 129: Seating in the front rows and free access to event recordings
• Platin Pass (VIP) — EUR 699: Best seats, VIP room with speakers, lunch buffet, drinks and coffee breaks