When and where is the White & Private Label Expo London?

On Wednesday 11 and Thursday 12 November 2026 at ExCeL London.

Is it free to attend?

Yes. Tickets are free, and one ticket also covers the three co-located shows.

What are the co-located shows?

Smart Retail Tech Expo, E-commerce, Packaging & Labelling Expo, and Retail Supply Chain & Logistics Expo.

Yes. Keynote and seminar theatres run sessions from about 10:15 on both days, covering e-commerce, retail, sourcing, fulfilment and AI.

White & Private Label Expo London 2026

Name: White & Private Label Expo London 2026
Start: 2026-11-11T09:00:00+00:00
End: 2026-11-12T17:00:00+00:00
Location: ExCeL London

About this event

The White & Private Label Expo is a London sourcing event that brings hundreds of white and private label manufacturers together with retailers, online sellers and e-commerce professionals. Buyers can compare low-MOQ white label products and custom private label manufacturing across several consumer sectors, and hear practical talks on building and scaling a retail brand.

Product sectors

Manufacturers on the floor cover a broad range of consumer categories.

Health and beauty
Tech and electronics
Vitamins and supplements
Pet products
Home and kitchen
Food and drink
Office supplies
Cleaning and household
Toys and games
Baby products
Clothing and apparel

Seminars and keynotes

Keynote and seminar theatres run talks on e-commerce, retail, fulfilment, supply chains and AI. The 2026 agenda includes Carol Kane of Debenhams Group on reinventing retail, Temu on selling through its marketplace, THG Ingenuity on fulfilment as a brand differentiator and Matalan on building a supply chain for growth.

Four shows, one ticket

The expo is co-located with Smart Retail Tech Expo, the E-commerce, Packaging & Labelling Expo and the Retail Supply Chain & Logistics Expo. One free ticket gives access to all four shows.

Who attends

Retail business owners, online sellers, brand founders and e-commerce professionals looking for suppliers. The organiser cites 16,000 attendees, 95% of them with buying power.