World Travel Market London 2026

World Travel Market London is RX's flagship travel and tourism trade show and the London home of the WTM portfolio. Each November the international leisure travel industry gathers at ExCeL London to discover new destinations and products, meet buyers, and follow the trends shaping travel. The 2026 conference programme is built around the theme of resilience, rebound and reinvention.

Who attends

Destinations, tourism boards, hotel groups, tour operators, travel technology suppliers and qualified buyers who contract and purchase travel products. The organiser cites more than 180 countries represented, 4,000+ exhibitors, 5,500+ buyers and 46,000+ attendees.

Conference programme

Stages deliver keynotes, ministerial panels and trend sessions across six shared tracks, with new formats in 2026 including peer-to-peer Campfires, community Meet-ups, live debates and quickfire trend presentations.

• WTM Wanderlust Headliner Stage (new in 2026)
• WTM Trends Stage
• WTM Experience Hub
• Tracks: Access, Growth, Destination, Innovation, Trust, Resilience

Show features

Beyond the exhibition floor, the show focuses on the areas the organiser sees as growing fastest.

• WTM Travel Tech, with AI and tech integration
• Event-led travel
• Global sustainability sessions
• Experiential travel
• WTM TrendFest cultural showcases
• Networking receptions and the Buyers Lounge

Tickets & passes

• Visitor — GBP 79: From GBP 79 + VAT; exhibition, 200+ conference sessions, WTM Travel Tech, TrendFest and networking receptions
• Buyer: For qualified travel professionals who contract and purchase travel; subject to approval; adds the Buyers Lounge and WTM Connect Me
• Upgrades (Trade Plus, Business Class, First Class) — GBP 199: From GBP 199 + VAT for existing ticket holders; networking app access and lounges
• Media — Free: Complimentary for vetted media professionals