Seamless Saudi Arabia 2026

Seamless Saudi Arabia is Terrapinn's free-to-attend exhibition and conference for the Kingdom's digital commerce value chain, from digital marketing and e-commerce platforms to in-store retail technology, omnichannel experiences, next-generation payments and embedded finance. Merchants, SMEs, retailers, banks and payment providers meet in Riyadh to find partners and do business, with Monsha'at, the SME General Authority, as strategic partner for 2026.

Who attends

The show brings together buyers and suppliers across commerce.

• Retailers, supermarkets, specialty and F&B chains, FMCG brands
• Banks and financial institutions
• Payment providers and card networks
• E-commerce platforms and marketplaces
• Retail logistics and delivery platforms
• Digital marketers and CMOs
• Accountants and finance teams
• Government and regulators

What's covered

Content and exhibits span digital commerce, digital marketing, payments and embedded finance, e-commerce and omnichannel, retail technology and POS, logistics and last-mile delivery, and accounting and compliance, including e-invoicing and ZATCA requirements.

2026 speakers

Confirmed speakers include e-commerce, marketing and transformation leaders from ALDO Group, SACO, Chalhoub Group, Cenomi Retail, Danube Online, L'Oréal Middle East, Panda Retail, IKEA – Alsulaiman Group and Abdullah Al Othaim Investment Co.

Co-located events

Seamless runs alongside three co-located shows: Accounting & Business Expo KSA for finance leaders, Home Delivery KSA for retail logistics and last-mile, and Shop Arabia KSA for physical retail, store fit-out and in-store technology.

Tickets & passes

• Event Pass — Free: Expo floor and all conference sessions, event app
• Premium Networking Pass — USD 1,700: Early-bird price 5 Sept to 10 Oct (full price $3,000). Networking lounges, full attendee list, unlimited 1-to-1 meetings, refreshments
• Guest Pass — Free: Application only, for C-level executives, subject to approval