IEG Middle East
IEG Middle East, a branch of Italian Exhibition Group (IEG), is the driving force behind Dubai Muscle Show and related fitness events like Dubai Active and Dubai Active Industry. With a legacy in global exhibition organizing, IEG brings high-energy, business-driven fitness platforms to the MENA region.
About IEG Middle East
IEG Middle East produces large-scale trade and consumer events for fitness, wellness, and sports sectors, enabling global networking, brand visibility, and industry growth.