What is the event focus?

A three-day expo combining elite bodybuilding contests, wellness talks, fitness demonstration zones, and a lifestyle trade show.

Where and when is the event taking place?

24–26 October 2025, Dubai Exhibition Centre, Expo City.

Why you should not miss it?

With 40,000+ expected attendees, 400+ exhibitors, and 600+ athletes, Dubai Muscle Show is the region’s top platform for fitness branding, pro networking, and athletic competition. It's the go-to event to stay ahead in MENA's booming $1.5B fitness market.

Is there a dress code for the event?

Athleisure or business casual—comfortable for movement and networking.

Friday, October 24, 2025

Dubai Muscle Show 2025

Name: Dubai Muscle Show 2025
Start: 2025-10-24T09:00:00+00:00
End: 2025-10-26T17:00:00+00:00
Location: Dubai Exhibition Centre

Level up your fitness journey at Dubai Muscle Show—3 days of elite competitions, pro meet & greets, wellness masterclasses, and fitness expo

IEG Middle East

Date and Time

October 24 - October 26

Location

Dubai Exhibition Centre

Lehbab Street Dubai

View Directions

About This Event

Dubai Muscle Show 2025 is a Lifestyle & Tourism event taking place 24-26 Oct 2025 at Dubai Exhibition Centre, Dubai, United Arab Emirates.

Dubai Muscle Show 2025 returns to Expo City’s Dubai Exhibition Centre from 24–26 October 2025. As the region’s flagship fitness and bodybuilding expo, it combines high-stakes competitions, wellness talks, pro meet & greets, and an expo featuring 400+ brands—all under one roof.

Key Highlights

Dubai Muscle Classic: IFBB Pro Elite bodybuilding contest with AED 70,000+ prize pool and 17 Pro Cards
Dubai Muscle Talks: Fitness & nutrition Q&A sessions with champions & pro athletes
Dubai Active & Industry Expo: 350+ brands showcasing supplements, fitness tech, apparel, and tools
Competitive & Community Events: Strongman, HYROX, MMA, table arm wrestling, plus a women’s fitness showcase

Who Should Attend?

Professional bodybuilders, fitness competitors, and emerging athletes
Personal trainers, nutritionists, and wellness experts
Gym owners, brand managers, and product distributors
Fitness tech developers and supplement companies
Lifestyle media, influencers, and health-focused press

Main Features

Pro Competitions:
IFBB Pro Elite divisions, Dubai Muscle Classic, future champions, wellness & physique categories.
Inspire & Learn—Dubai Muscle Talks:
Sessions with Mr. Olympia winners, trend leaders, and top-tier coaches.
Dubai Active Expo:
Explore cutting-edge products—supplements, wearable tech, gym machines, apparel. .