Dubai Muscle Show 2025 returns to Expo City’s Dubai Exhibition Centre from 24–26 October 2025. As the region’s flagship fitness and bodybuilding expo, it combines high-stakes competitions, wellness talks, pro meet & greets, and an expo featuring 400+ brands—all under one roof.

Key Highlights

• Dubai Muscle Classic: IFBB Pro Elite bodybuilding contest with AED 70,000+ prize pool and 17 Pro Cards

• Dubai Muscle Talks: Fitness & nutrition Q&A sessions with champions & pro athletes

• Dubai Active & Industry Expo: 350+ brands showcasing supplements, fitness tech, apparel, and tools

• Competitive & Community Events: Strongman, HYROX, MMA, table arm wrestling, plus a women’s fitness showcase

Who Should Attend?

• Professional bodybuilders, fitness competitors, and emerging athletes

• Personal trainers, nutritionists, and wellness experts

• Gym owners, brand managers, and product distributors

• Fitness tech developers and supplement companies

• Lifestyle media, influencers, and health-focused press

Main Features

• Pro Competitions:
  IFBB Pro Elite divisions, Dubai Muscle Classic, future champions, wellness & physique categories.

• Inspire & Learn—Dubai Muscle Talks:
  Sessions with Mr. Olympia winners, trend leaders, and top-tier coaches.

• Dubai Active Expo:
  Explore cutting-edge products—supplements, wearable tech, gym machines, apparel. .