When and where is the Campaign Saudi Briefing 2026?

Thursday 15 October 2026 at the Sheraton Riyadh Hotel & Towers, starting with registration at 9:00am.

How do I get tickets?

Tickets are sold through Platinumlist via the event page's 'Book tickets' button; early-bird tickets were on offer. For ticket details or sponsorship, contact Tarun Gangwani at Campaign Middle East.

Yes. The agenda ends with an all-inclusive lunch buffet and networking at 1:00pm.

Campaign Saudi Briefing 2026: Media & Marketing

Name: Campaign Saudi Briefing 2026: Media & Marketing
Start: 2026-10-15T09:00:00+00:00
End: 2026-10-15T14:00:00+00:00
Location: Sheraton Riyadh Hotel & Towers

About this event

Campaign Middle East's annual Saudi Briefing brings the Kingdom's senior marketers, agency heads and media owners to Riyadh for a morning of keynotes and panels. The 2026 edition looks at how Saudi marketing is shifting toward bold, culturally tuned, Arabic-first work, and how agentic AI is moving from tools that help to systems that run research, planning, creative iteration and measurement as one loop.

Key themes

The programme is built around the questions Saudi CMOs are dealing with now.

Eye on efficiency: the impact of agentic AI on marketing
The new Saudi screen economy: TV, streaming, CTV and social video
Building brands that matter: Saudi identity, global resonance
From influencer campaigns to creator ecosystems
The marketing operating model Saudi brands now need
Decision quality over data volume in measurement

Format

Registration and breakfast open at 9:00am, sessions run from 10:00am with a keynote, panels and closing remarks at 12:50pm, followed by a networking lunch buffet at 1:00pm.

Who attends

Senior brand, agency, media and creative professionals from across Saudi Arabia, plus the Campaign Middle East editorial team.

Campaign Saudi Briefing 2026: Media & Marketing is a Marketing & Media event taking place 15 Oct 2026 at Sheraton Riyadh Hotel & Towers, Riyadh, Saudi Arabia.