China (Shenzhen) Cross Border E-commerce Fair (CCBEC) 2027

The China (Shenzhen) Cross Border E-commerce Fair (CCBEC) connects Chinese suppliers with online sellers worldwide. Run by Messe Frankfurt in Shenzhen, the city at the centre of China's cross-border e-commerce industry, it is one of the country's biggest trade fairs of its kind and helps retailers make the move into foreign markets through e-commerce.

Product categories

The fair covers 14 major consumer goods categories across halls 9 to 12 of Shenzhen World, including:

• Beauty and personal care
• Building materials and home decoration
• Consumer electronics
• Fashion and accessories
• Festive items
• Food and beverages
• Household consumer goods
• Jewellery and stationery
• Medical care products
• Pet supplies
• Sporting goods
• Toys and collectibles

Who attends

Consumer goods retailers of almost every kind, cross-border sellers on Amazon-style marketplaces, distributors, and domestic and international e-commerce platforms and service providers such as logistics, payments and marketing firms.

Key figures

The 2026 edition occupied 80,000 gross sqm with more than 1,500 exhibitors and recorded 71,454 visits, according to Messe Frankfurt.