EICMA 2026

EICMA is the international two-wheeler exhibition held every November at Fiera Milano in Rho, where motorcycle, scooter and e-bike manufacturers unveil their next model year. The 2026 edition runs over six days, opening with dedicated press and trade-visitor days before four days open to the public, and brands are already announcing 2027 collections for their EICMA debut.

Trade and press days

The first two days are reserved for journalists and industry operators, so dealers, distributors, importers and suppliers can meet exhibitors before the public halls fill up.

• Tuesday 3 November: press from 8:30 am, trade visitors from 1:00 pm to 6:30 pm
• Wednesday 4 November: press and trade visitors, 8:30 am to 6:30 pm
• Thursday 5 to Sunday 8 November: public days, 9:30 am to 6:30 pm

What's on show

Exhibitors span complete vehicles, components, accessories and technical apparel, with special areas that go beyond the stands.

• Motorcycles, scooters and model-year launches
• Rider gear, helmets and technical apparel
• Your Urban Mobility area
• Start-up & Safety Area
• MotoLive Arena and Gaming Arena

Who attends

EICMA brings together the motorcycle industry's manufacturers and component makers with dealers, importers, fleet buyers and the specialist media, alongside a large enthusiast audience on the public days. Entry is for visitors aged 18 and over.