FITUR 2027

FITUR, the International Tourism Trade Fair, is the benchmark event of the tourism sector and the leading fair for inbound and outbound international markets. Its 47th edition takes place at IFEMA MADRID from 20 to 24 January 2027, growing by two additional halls, with Puerto Rico as Partner Country.

Specialised sections

Alongside destination and industry stands, FITUR runs specialised areas that highlight fast-growing tourism segments.

• FITUR Cruises
• FITUR LGTB+
• FITUR Lingua (language tourism)
• FITUR Sports
• FITUR Woman
• FITURNEXT sustainability observatory
• Knowledge Hub

Who attends

Tourism boards, destinations, tour operators, travel agencies, hotel chains, airlines, cruise lines and travel technology companies. Weekdays are reserved for accredited professionals; the fair opens to the general public at the weekend.

Key facts

At the previous edition FITUR welcomed 155,000 accredited professionals and 100,000 general public visitors, with participation from 156 countries and over 9,500 exhibiting companies. The FITURNEXT 2027 Challenge focuses on how tourism can preserve and promote cultural identity.