B2B marketing, demand and ABM, product, customer and revenue leaders and their teams.

Register on Forrester's event site with a business email address; you'll need to sign in or create a Forrester account.

Is the agenda available?

Not yet. Forrester says the 2027 agenda is coming soon and points to the 2026 agenda as a guide to recent topics.

Forrester B2B Summit North America 2027

Name: Forrester B2B Summit North America 2027
Start: 2027-05-02T09:00:00+00:00
End: 2027-05-04T17:00:00+00:00
Location: Phoenix Convention Center

About this event

B2B Summit North America is Forrester's annual event for the people who run B2B go-to-market. Over three days in Phoenix, marketing, product, customer and revenue leaders work through problems such as AI-driven buyer behaviour, proving marketing impact and aligning sales, marketing and product, using Forrester research, analyst sessions and peer examples.

Who should attend

The summit is built for B2B executives, leaders and teams reworking go-to-market strategy.

Marketing leaders
Demand and ABM professionals
Customer and customer success leaders
Product and product marketing teams
Revenue and sales leaders

What you'll experience

The format mixes analyst-led content with practical sessions and networking.

Presentations from Forrester analysts and GTM leaders
Workshops and roundtables
Peer networking
Frameworks and tools for aligning teams
An immersive simulated B2B buying environment
The Marketplace for B2B tools and demos
Forrester's B2B awards

2027 programme

The 2027 agenda has not been published yet. Recent editions have included an opening from Forrester CEO George Colony, a Women in B2B programme, a Future Leaders track and an evening Summit party.

Forrester B2B Summit North America 2027 is a Marketing & Media event taking place 2-4 May 2027 at Phoenix Convention Center, Phoenix, United States.