PLMA's 2026 Private Label Trade Show

PLMA's Private Label Trade Show, branded for 2026 as the Store Brands Marketplace, is the Private Label Manufacturers Association's annual Chicago-area show for the store brands business. Retail buyers and manufacturers meet over tens of thousands of food and non-food consumer products, with a Sunday day of learning followed by two days on the show floor at the Donald E. Stephens Convention Center.

Who attends

The show is a trade event for the retail channels that sell store brands and the companies that make them. Visitors request to attend and are approved by PLMA before receiving a registration link.

• Supermarkets and supercenters
• Drug chains and mass merchandisers
• Wholesale clubs and dollar stores
• Specialty stores and e-commerce platforms
• Importers and exporters
• Private label manufacturers and suppliers

On the show floor

Exhibitors from more than 60 countries fill three exhibit halls, organised into a Food & Beverages section, a Home, Health & Self-Care section and country pavilions. Products range from high-protein and better-for-you foods to wellness, pet care, wine and spirits and household essentials.

• World of Ideas showcase of retailer branding and packaging
• New Product Expo
• Salute to Excellence Awards showcase
• Show Navigator product search and PLMA's Matchmaker appointment tool
• Mix, Mingle & Unwind networking reception on Monday evening

Sunday: a day of learning

Sunday opens with the Executive Education Insight Series in the morning and the Opening Seminars in the afternoon at the Hyatt Regency O'Hare, with Circana, Kantar and academic speakers covering consumer spending, private brand growth and personal care category planning. Keynote breakfasts on Monday and Tuesday feature retail executives from Target and Ahold Delhaize USA.

Key figures

PLMA puts U.S. store brand sales at a record $282.8 billion, and a record 900+ products were nominated for the 2026 Salute to Excellence Awards.