When and where is HAMBURG OPEN 2027?

On 20 and 21 January 2027 in Hall B6 of Hamburg Messe (South Entrance).

What are the opening hours?

10:00 to 18:00 on Wednesday and 10:00 to 16:00 on Thursday.

How do I get a ticket?

Through the HAMBURG OPEN ticket shop, which opens ahead of the event. Invitation and promo codes can be redeemed there, and online tickets include access to the HAMBURG OPEN Connect networking platform.

Is public transport included?

Yes, the ticket includes a free return journey on the HVV network (rings A–F) on the day.

HAMBURG OPEN 2027

Name: HAMBURG OPEN 2027
Start: 2027-01-20T10:00:00+00:00
End: 2027-01-21T16:00:00+00:00
Location: Hamburg Messe

About this event

HAMBURG OPEN is a trade fair for everyone in media production, streaming, broadcasting and film, organised by Hamburg Messe in cooperation with MCI Media Systems & Solutions. Its relaxed format suits in-depth conversations between exhibitors and decision-makers, planners, engineers, creatives and buyers.

What's on show

Key players from broadcast and AV technology present products across:

Media and conferencing technology
Cameras, lenses, lighting and camera robotics
Live and post-production hardware and software
IP infrastructure, storage and studio systems
Audio production and networking
Playout, distribution and streaming

Key figures

The 2026 edition counted more than 200 exhibitors on over 3,500 m², more than 100 speakers across 70 lectures on stages and in workshops, and about 3,000 attendees.

Getting there

The fair is in Hall B6, reached through the South Entrance next to the Messehallen U2 underground station. A fair ticket includes a free return trip on the HVV network (rings A–F) on the day of the visit.

exhibitors in 2026: 200+
attendees in 2026: 3,000
speakers in 2026: 100+
lectures in 2026: 70

HAMBURG OPEN 2027 is a Marketing & Media event taking place 20-21 Jan 2027 at Hamburg Messe, Hamburg, Germany.