When and where is HIP 2027?

From 1 to 3 March 2027 at IFEMA Madrid.

Hospitality professionals: owners and executives of restaurants, hotels, catering and foodservice businesses, and the suppliers serving them.

What is the Hospitality 4.0 Congress?

The congress held within HIP, with more than 30 specialised summits over three days on operations, management, digitisation, AI, sustainability and customer experience.

Can I watch the talks after the event?

HIP offers a paid Virtual Pass for video on demand of congress sessions; in-person Premium VIP Pass holders get it free.

HIP - Horeca Professional Expo 2027

Name: HIP - Horeca Professional Expo 2027
Start: 2027-03-01T10:00:00+00:00
End: 2027-03-03T19:00:00+00:00
Location: IFEMA MADRID

About this event

HIP - Horeca Professional Expo is a multi-specialist innovation fair for the hospitality industry, held each year at IFEMA Madrid. It brings restaurant, hotel, catering and foodservice owners and executives together with suppliers of machinery, equipment, technology, food and beverage, and new concepts. The fair hosts the Hospitality 4.0 Congress, which the organiser describes as the world's largest congress on trends and new concepts in hospitality.

Innovation areas

The 2027 edition grows to six IFEMA halls and more than 60,000 sqm, organised into 13 innovation areas.

Foodservice Solutions
Horeca Wine & Spirits
Coffee & Bakery
Smart Kitchens & Equipment
Health & Safety
Design & Experience
Digital World
New Concepts & Franchises
Delivery & Food as a Service
Automated Foodservice
Dependency and Healthcare

Hospitality 4.0 Congress

A three-day agenda with more than 30 summits tailored to each professional profile and segment, covering operations, management, digitisation, AI, robotics, sustainability, delivery and customer experience. The organiser expects more than 720 international experts on stage.

Who attends

Hospitality entrepreneurs, owners and senior executives from restaurants, hotels, chains, catering, collective catering, coffee shops, bakeries and delivery concepts, plus procurement and innovation teams looking for new suppliers and solutions.

executives and professionals expected: 65,000+
exhibiting brands expected: 1,200+
international experts: 720+
across 6 IFEMA halls: 60,000 sqm

HIP - Horeca Professional Expo 2027 is a Food & Beverages event taking place 1-3 Mar 2027 at IFEMA MADRID, Madrid, Spain.