ICE Barcelona 2027

ICE Barcelona is the leading B2B event for the global gaming industry, covering land-based and online casino, sports betting, lottery, esports, payments and the regulators who oversee them. Organised by WorldGaming (formerly Clarion Gaming), it moved from London to Barcelona in 2025 and anchors World Gaming Week (17 to 21 January 2027). The 2027 show runs for three days at Fira Barcelona Gran Via.

On the show floor

More than 600 exhibitors span every gaming vertical. A new Technology, Innovation & Fintech hall (Hall 7) brings platform, payments, data and security suppliers together with engineering leads, compliance directors and operator executives.

Conference and programmes

The ICE Conference runs seven tracks for operators, covering compliance costs, advertising restrictions, retention and reactivation, AI and platform security, and entry into Latin America.

• Pitch ICE start-up competition and ICE Startups Accelerator
• Dedicated spaces for 300+ verified regulators
• MeetMe Districts with bookable meeting tables for sellers
• iGB Affiliate, the affiliate and media-buyer event in the same week

Who attends

Operators, suppliers, regulators, investors, affiliates and media buyers. Buyers attend free; companies that sell into the industry need a paid MeetMe pass, which is the only way in for sellers.