IFTF 2026 - International Floriculture Trade Fair

The International Floriculture Trade Fair (IFTF) is a business-only exhibition for the global cut-flower trade, organised by HPP Exhibitions every first week of November near Amsterdam, the hub of the world flower trade. The 17th edition fills five halls at Expo Greater Amsterdam in Vijfhuizen with growers, breeders and suppliers from Europe, Africa, the Americas and Asia.

Who attends

IFTF is reserved for qualified visitors from the flower chain. The 2025 edition drew more than 8,500 attendees from outside the EU, an all-time high.

• Growers and breeders
• Exporters, importers and wholesalers
• Buyers and florists
• Logistics and cold-chain specialists
• Packaging, technology and certification providers
• Trade associations

On the show floor

Breeders present genetics and new varieties of roses, chrysanthemums, lilies, carnations and summer flowers, while growers show products from different climates. Country pavilions and exhibitor groups cover producers from Kenya, Ethiopia, Colombia, Ecuador, Japan, China, India and more, next to suppliers of logistics, packaging and quality-control services.

Admission policy

Visitors must register individually for an entry badge. The fair is closed to the general public and to companies outside floriculture, unsolicited vending is not allowed, and the minimum age is 16, with no access for babies or toddlers.