When and where is ISA Sign Expo 2027?

The trade show runs Wednesday 31 March to Friday 2 April 2027 at the Mandalay Bay Convention Center in Las Vegas, with pre-conference sessions on Tuesday 30 March.

Is registration open?

Not yet. ISA says registration for 2027 is not open and invites attendees to sign up for updates to be notified when it launches.

Do I need to be an ISA member?

No. The show is open to members and non-members; ISA members get member-only registration discounts, including a free trade show pass.

Professionals in the sign, graphics and visual communications industry, from sign company owners and designers to installers, printers, manufacturers, distributors and brand teams.

ISA International Sign Expo 2027

Name: ISA International Sign Expo 2027
Start: 2027-03-31T09:00:00+00:00
End: 2027-04-02T17:00:00+00:00
Location: Mandalay Bay Convention Center

About this event

ISA International Sign Expo is the annual business-to-business trade show produced by the International Sign Association for the sign, graphics, print and visual communications industry. The 2027 edition returns to Mandalay Bay in Las Vegas with a three-day trade show from 31 March to 2 April, preceded by a pre-conference day on 30 March, combining a large exhibit hall with education sessions, workshops and hands-on demos.

On the show floor

Attendees compare products side by side, watch live demonstrations and talk directly with manufacturers and suppliers.

Digital printing and production equipment
Sign fabrication tools and materials
Substrates and specialty materials
Software, automation and workflow tools
Digital signage and display solutions
The Wrap Experience for vehicle, wall and specialty wrapping
NextGen Tech Zone for emerging innovations

Education

More than 30 education sessions and workshops cover sign design and production, business management, sales and marketing, installation best practice, AI and emerging technology. Education sessions and workshops require advance registration; details of the 2027 programme are due in autumn 2026.

Who attends

Sign company owners and managers, graphic designers and production specialists, installers and fabricators, print providers, manufacturers and distributors, and brand and marketing teams responsible for signage. The show is not open to the general public.

Networking

ISA ROCKS!, the industry party on Thursday night, is a highlight, alongside Women Leading the Industry, ISA INSTALL events connecting national sign companies with local installers, and the ISA Golf Tournament.

ISA International Sign Expo 2027 is a Marketing & Media event taking place 31 Mar - 2 Apr 2027 at Mandalay Bay Convention Center, Las Vegas, United States.