What is the event focus?

The event centers on showcasing innovations in the sweets and snacks industry, including product launches, technological advancements, and market trends.

Where and when is the event taking place?

September 15–17, 2025, at the Dubai World Trade Centre, Dubai, UAE.

Why you should not miss it?

Attending ISM Middle East 2025 provides unparalleled access to the latest products, trends, and insights in the confectionery industry. It's an opportunity to network with global industry leaders, discover innovative solutions, and gain a competitive edge in the MENA market.

What types of products will be showcased?

A wide range, including chocolates, confectionery, snacks, biscuits, and more.

ISM Middle East 2025

Name: ISM Middle East 2025
Start: 2025-09-15T09:00:00+00:00
End: 2025-09-17T17:00:00+00:00
Location: Dubai World Trade Centre

About this event

ISM Middle East 2025 is set to be the MENA region's most significant event for the sweets and snacks industry. Scheduled from September 15 to 17, 2025, at the Dubai World Trade Centre, this trade show offers a platform for industry professionals to explore the latest trends, innovations, and business opportunities in the confectionery sector.

Key Highlights

Global Participation: Over 500 exhibitors from more than 50 countries showcasing a diverse range of products.
Innovative Trends: Focus on functional confectionery, sustainable packaging, and AI-driven personalization.
Expert Insights: Over 120 sessions featuring industry leaders discussing market trends and strategies.
Networking Opportunities: Exclusive programs connecting exhibitors with key buyers and decision-makers.

Who Should Attend?

Confectionery and snack manufacturers
Distributors and wholesalers
Retailers and supermarket chains
Food service and hospitality professionals
Importers and exporters
Product development and R&D specialists
Packaging and processing technology providers
Marketing and brand managers

Event Features

Expert Stage: Engage with thought leaders discussing critical industry topics, including sustainability and innovation.
Festive Showcase: Discover the latest trends in festive gifting and seasonal products.
ISM Middle East Awards: Celebrate groundbreaking products and innovations shaping the sweets and snacks industry.

ISM Middle East 2025 was an Industry & Manufacturing event that took place 15-17 Sep 2025 at Dubai World Trade Centre, Dubai, United Arab Emirates.