ITB Asia 2026

ITB Asia is the annual three-day B2B travel trade show and convention organised by Messe Berlin Asia Pacific in Singapore. It brings international exhibitors such as tourism boards, hotels, airlines and travel tech providers together with buyers from the leisure, MICE and corporate travel segments, with a roughly one-to-one ratio of buyers to exhibitors.

Co-located shows

Three shows share the floor at Sands Expo and Convention Centre.

• ITB Asia (leisure travel)
• MICE Show Asia, whose 2026 exhibition space grew by 83.2%
• Travel Tech Asia, with a new hosted buyer programme in 2026

Conference

The ITB Asia Conference 2026 focuses on human-centred travel across Asia-Pacific, with sessions such as rethinking APAC source market strategy, balancing reach and profitability with OTAs, and what business events buyers want from destinations. The Business Traveller Awards 2026 are presented in partnership with the show.

Who attends

Corporate travel managers, MICE planners, travel agents and tour operators as buyers; tourism boards, hotels, airlines, cruise lines, attractions and travel technology providers as exhibitors; and trade visitors sourcing products and partners. The organiser cites more than 18,000 attendees from over 132 countries and territories.