When and where is MAGIC Las Vegas February 2027?

February 16–18, 2027, at the Las Vegas Convention Center.

What are the show hours?

Tuesday 9 AM to 6 PM, Wednesday 9 AM to 6 PM and Thursday 9 AM to 4 PM.

The show is not open to the public. It is for fashion professionals and approved attendees, and every attendee is verified by show management. Verified retail buyers attend for free.

Is there a hotel deadline?

Discounted hotels are booked through the official provider, OnPeak. The discount deadline is January 21, 2027.

MAGIC Las Vegas February 2027

Name: MAGIC Las Vegas February 2027
Start: 2027-02-16T09:00:00+00:00
End: 2027-02-18T16:00:00+00:00
Location: Las Vegas Convention Center

About this event

MAGIC Las Vegas, run by Fashion by Informa, is a trade-only marketplace where retail buyers meet brands in trend, young contemporary, modern sportswear, contemporary apparel, footwear and accessories. The February 2027 edition returns to the Las Vegas Convention Center, with the PROJECT, SOURCING and OFFPRICE shows under the same roof.

Key figures (February 2026 edition)

Figures the organizer reports from the February 2026 Las Vegas event:

16,900+ attendees, including brands, buyers, influencers, stylists and press
800+ exhibiting brands
80% buying power on the show floor, with over 74% top decision makers
80+ countries and regions represented

What you can source

Categories cover apparel, footwear, accessories, and home, gift and beauty, at affordable to moderate price points. Community areas highlight international, size-inclusive, Black-owned, woman-owned, sustainable, private label, emerging, kids and contemporary collections.