MAGIC Las Vegas February 2027

MAGIC Las Vegas, run by Fashion by Informa, is a trade-only marketplace where retail buyers meet brands in trend, young contemporary, modern sportswear, contemporary apparel, footwear and accessories. The February 2027 edition returns to the Las Vegas Convention Center, with the PROJECT, SOURCING and OFFPRICE shows under the same roof.

Key figures (February 2026 edition)

Figures the organizer reports from the February 2026 Las Vegas event:

• 16,900+ attendees, including brands, buyers, influencers, stylists and press
• 800+ exhibiting brands
• 80% buying power on the show floor, with over 74% top decision makers
• 80+ countries and regions represented

What you can source

Categories cover apparel, footwear, accessories, and home, gift and beauty, at affordable to moderate price points. Community areas highlight international, size-inclusive, Black-owned, woman-owned, sustainable, private label, emerging, kids and contemporary collections.

Co-located shows

The same week in Las Vegas also brings:

• PROJECT (men's fashion)
• SOURCING (global supply chain)
• OFFPRICE (value-driven retail)

Tickets & passes

• Verified retail buyer — Free: Free for verified purchasers; all attendees must be approved by show management