Notes Dubai 2027

Notes Dubai is a new international trade platform from Messe Frankfurt Middle East dedicated only to niche and artisanal perfumery. The first edition, themed GENESIS, follows on from Notes Shanghai and takes place inside The Dubai Mall, putting independent fragrance houses in front of retailers, distributors, media and collectors in one of the world's most engaged fragrance markets.

A curated show

Every brand is reviewed before space is confirmed. The show covers finished and fine fragrance, home fragrance, and scented body and bath products, and looks for authorship (a perfumer, in-house nose or founder), a clear point of view, credible positioning, strong presentation and selective distribution. Mass-market products, licensed celebrity fragrances, clones and dupes, and rebottled catalogue products are not accepted. Younger brands can apply to a smaller-format Discovery section with a lower entry cost.

Who visits

Trade days are aimed at buyers looking for the next defining brands.

• Retailers, concept stores and department stores
• Distributors and agents
• Travel retail buyers
• Fragrance specialists and industry professionals
• Editors, creators and collectors; the show also opens to consumers for one day, with a VIP pass covering all three days

Programme

Alongside the exhibition, the organizers plan curated masterclasses, conferences and activations with perfumers, founders, retailers and critics. Further programme details and ticket prices are still to be announced.