When and where is Packaging Première 2027?

From 18 to 20 May 2027 at Allianz MiCo, Milan.

Yes. Entrance is free and reserved for industry professionals, with mandatory advance registration.

Which sectors does it serve?

Luxury packaging for fashion, beauty, wine and spirits, food and other premium brands.

Packaging Première 2027

Name: Packaging Première 2027
Start: 2027-05-18T09:00:00+00:00
End: 2027-05-20T16:00:00+00:00
Location: Allianz MiCo

About this event

Packaging Première is the Milan meeting place for the luxury packaging community, held alongside PCD Milan. Designers, brand owners and creatives come to discover materials, projects and suppliers for high-end packaging in luxury, fashion, beauty, wine and spirits and fine food.

Who attends

Entrance is free and reserved for industry professionals, chiefly from luxury, beauty, fashion, wine and spirits and food brands looking for packaging partners. Past visitor testimonials come from houses such as Bottega Veneta, Etro, KIKO Milano and Bally.

Exhibition and programme

More than 300 selected high-end packaging suppliers exhibit. Around the stands, the show runs a talks programme, a Discovery Zone for start-ups, an Art Gallery with a yearly artistic theme and the Avant-Garde Award for packaging innovation.