spoga horse 2027

spoga horse is the leading B2B trade fair for the international equestrian industry, held at Koelnmesse in Cologne. Under the motto 'Passion and Profession' it combines an exhibition of riding equipment, apparel, horse care and stable products with talks, panels and networking, covering everything from sport to leisure riding. The 2027 edition runs from Saturday 30 January to Monday 1 February, alongside spoga dog powered by ZZF, the B2B platform for the dog sector.

Who attends

spoga horse is a trade fair, and Koelnmesse may check trade visitor status. It is open to:

• Specialised, retail and wholesale trade
• Department stores, online retailers and discounters
• Importers and exporters
• Associations and institutions
• Equestrian professionals such as breeders, trainers, veterinarians, physiotherapists and farriers

Programme

The show's three pillars are exhibition, content and networking. THE STAGE hosts keynotes, panel discussions and lectures on topics such as digitalization and sustainability, alongside start-up pitches and the spoga horse TOP INNOVATIONS award, for which applications for 2027 are open.

Plan ahead

The organizer warns that hotel demand in Cologne will be much higher than usual, because ISM, the International Sweets and Biscuits Fair, and the 2027 IHF Men's Handball World Championship take place in the city at the same time. Koelnmesse has reserved hotel contingents bookable through its portal.

Opening hours

Visitors are admitted from 9:00 to 18:00 on 30 and 31 January 2027, and from 9:00 to 17:00 on 1 February 2027.